As part of the Lidl plus campaign, we created a series of gifs to use on social to describe that Lidl feeling when you get a lot more for less, dialling up the fun and off-kilter tone of voice of Lidl to compete with other supermarket competitors.
I directed talent to achieve the perfect Lidl feeling, spending hours working out the perfect trolley spin. All shot in-house in our studio and edited in post.
